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Predictably Irrational: The Hidden Forces That Shape Our Decisions

Dan Ariely

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(152)

Consumer Behavior, General, General AAS, General, General AAS, Decision-Making, Reasoning, Social Psychology & Interactions, General, General AAS, Batteries, Cognitive Psychology, Cognitive Science, Cognitive Psychology, Hardcover, Printed Books, Top 100 Customer Favorites

Buyology: Truth and Lies About Why We Buy

Martin Lindstrom

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(44)

Advertising, Consumer Behavior, Research, General, General AAS, General, General AAS, Hardcover, Printed Books

The Tipping Point: How Little Things Can Make a Big Difference

Malcolm Gladwell

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(940)

Advertising, General, Social Psychology & Interactions, General, General, Paperback, Printed Books

Changing the Channel: 12 Easy Ways to Make Millions for Your Business (Agora Series)

Michael Masterson

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(4)

General, General AAS, General, General AAS, Hardcover, Printed Books

Nudge: Improving Decisions About Health, Wealth, and Happiness

Richard H. Thaler

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(47)

Consumer Behavior, General, General AAS, Occupational & Organizational, Social Psychology & Interactions, Social Theory, General, General AAS, General, General AAS, Behavioral Psychology, Hardcover, Printed Books, Top 100 Customer Favorites

Yes!: 50 Scientifically Proven Ways to Be Persuasive

Noah J. Goldstein

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(82)

Marketing, General AAS, General AAS, General AAS, General AAS, General AAS, Advertising, General, General AAS, General, General AAS, Social Psychology & Interactions, Hardcover, Printed Books

Influence: The Psychology of Persuasion (Collins Business Essentials)

Robert B. Cialdini

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(270)

General AAS, Consumer Behavior, Applied Psychology, General, General AAS, Motivational, Success, General, General AAS, Paperback, Printed Books

Sway: The Irresistible Pull of Irrational Behavior

Ori Brafman

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(47)

Advertising, General, General AAS, General, General AAS, Applied Psychology, Social Psychology & Interactions, General, General AAS, Hardcover, Printed Books

Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant

W. Chan Kim

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(167)

Marketing, Investments & Securities, General AAS, General AAS, General AAS, Management, Marketing, Strategy Planning, Management, Systems & Planning, Strategy & Competition, General, General AAS, General, General AAS, General, General AAS, Hardcover, Printed Books

The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly

David Meerman Scott

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(109)

Marketing, General AAS, General AAS, General AAS, General, General AAS, Public Relations, General, General AAS, Web Marketing, Hardcover, Printed Books


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